In this episode of Awkward Insurance, we sit down with Wesley Pergament, founder of Sola Insurance, to explore how his company is transforming natural disaster coverage—especially for wind and hail. Wesley shares insights into Sola’s streamlined claims process, emphasizing rapid payouts and the overwhelmingly positive response from policyholders. He also reflects on key lessons learned since the company’s launch, the critical role of agent relationships, and the personal journey that led him to create a more efficient and customer-centric insurance solution. Tune in to discover how innovation is reshaping the way we protect against nature’s unpredictability!
Wesley is CEO and Co-Founder of Sola Insurance based in Atlanta, GA. Wesley comes from a tech background and jumped into the insurance industry at a flood insurance startup where he was tasked with working on the data side with private and FEMA flood maps. Realizing this data was telling us exactly where the damage is, Wesley and the Sola team became obsessed with how data can be used to automatically trigger an insurance claim payout. Sola is starting with supplemental tornado coverage for homeowners and small businesses but plans to expand into every type of natural disaster to help people cover their deductible and immediate expenses. Sola has already been approved in 14 states as the first ever admitted personal lines parametric product, is fully reinsured through Lloyd’s of London and has partnered with dozens of agencies and aggregators.